EVERYONE in China is using WeChat. If you can imagine Facebook, Twitter and What’s App all rolled into one thing, then you will start to have an idea of what WeChat is all about. WeChat enables you to make text and voice messages (that can be translated into numerous languages), as well as have a display page. It doesn’t stop here either; you can send documents, photos, money, pictures, video clips, maps, directions, links to websites, plus set up your own mini WeChat website and group. And that is just the tip of the iceberg because I didn’t even list all the functions it can do in the last sentence. WeChat developers are improving the app and releasing new functions based on customer demand faster than Google is (which is pretty fast).
So what is all the hype about? Don’t we already have enough social media platforms? Why do we need another one? Among obvious reasons, WeChat is the current bridge between the Western world and China. The possibilities for education and business are endless and if you want to develop a trusting connection with the Chinese, then WeChat is the app you need. It’s true that Chinese people are not able to access Facebook, Twitter and the rest, but the attitude of waiting for them to join the rest of the world is outdated. It’s the other way around. They are open and ready. Other countries such as Africa have already jumped on board adding to the technological leap that is about to jump over the Western world.
With the amount of data collection and information about human behaviour being collected by Facebook and the rest, China is smart about developing their own app. So who is watching whom? I say let politics do what they want – let’s take the initiative and break down the barrier and get WeChatting. In my opinion, we have the freedom to access anything (or so we believe), therefore the technological barrier between the West and China only continues in our mental construct and projection of superiority.
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